Bagi wanita, pakaian sesuai dengan gaya penampilan akan menunjang kepercayaan diri di manapun dia berada. However about two years ago, one thing changed. Myer misplaced various Australian designers to DJs, together with By Johnny, Manning Cartell and Aje, and instead focused extra on up-and-coming brands, reminiscent of Acler and Asilio, and worldwide labels. Throughout the Melbourne Vogue Pageant this month, Myer also staged what I believed was probably the greatest, most tightly edited exhibits of the week, featuring some of the new worldwide labels and starring one of its greatest remaining assets, ambassador Jennifer Hawkins.

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The campaign marks Britney’s first trend ad since her Candie’s campaigns within the early-mid 2000s. Though in the past she’s fronted many advertisements for her Candie’s x Kohl’s collection and vast lineup of fragrances, this marks the singer’s first marketing campaign for a serious style model. Hawkins, who has been with the shop for 13 years and is a major shareholder as well as stockist by means of her Cozi swimwear and Jbronze tanning product brands, has vowed to stay by the ailing retailer. Her contract as ambassador is up for renewal this November, when all eyes are on Myer at Flemington, the place it has naming rights to the Fashions on the Field competition and a marquee on “millionaires row” within the Birdcage.

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